Mindset Method
Building an audience archetype for a running brand born from punk culture
Client:
Emily Rhodes
Role:
Life coach, wellness trainer
Year:
2022
Overview
Build a calming digital presence that radiates trust and transformation.
Emily approached us to help grow her coaching practice with a visual identity that felt peaceful, nurturing, and modern. We developed a warm-toned, wellness-aligned brand and structured a site around transformation outcomes, testimonials, and lead magnets.
Her site didn’t reflect her soothing presence or coaching philosophy. It felt clinical, and visitors weren’t converting.
Developed a soft, mindful brand identity
Rewrote copy with emotional resonance and trust-building elements
Designed a mobile-optimized, lead-generating website
Emily saw a 3x increase in discovery calls and gained several long-term clients within the first two months after launch.
