Alex Rey Creative
Building an audience archetype for a running brand born from punk culture
Client:
Alex Rey
Role:
Designer portfolio, freelancer
Year:
2023
Overview
Help a freelance designer stand out in a crowded creative market.
Alex needed a portfolio that showcased not just his visuals but his process, logic, and problem-solving mindset. We built a sleek, dark-themed site with structured case studies and dynamic visuals to highlight his full creative range.
Alex’s portfolio felt disjointed and outdated, making it hard for potential clients to see the depth of his work.
Designed a high-contrast layout to emphasize work without distraction
Developed detailed case study pages for credibility and insight
Streamlined the contact funnel for better lead conversion
Within a month, Alex started landing higher-budget freelance gigs and was invited to guest lecture at a local design school.
