Create With Lani
Building an audience archetype for a running brand born from punk culture
Client:
Lani Miller
Role:
Content creator, educator
Year:
2021
Overview
Design a space where creativity meets education.
Lani needed a digital home that could host her tutorials, resources, and creative content. We created a soft, whimsical brand paired with a content-rich website where users could easily explore, learn, and subscribe.
Her previous site was cluttered and unstructured, making it hard for her audience to navigate or engage with her content.
Organized her educational resources into intuitive sections
Created a calm, inviting visual identity
Integrated newsletter and YouTube channel seamlessly
Lani’s email list grew by 5x in the first 3 months, and her website became a primary hub for her content creator community.
